July 26, 2017

Posted in

10 Ways To Get More Out Of Your Beach Blanket

Check out our Kickstarter campaign and support us:
By Lamin Turay

We can all agree that when we purchase a product we want it to last, and we want to get the most utility out of it. Whether it’s a car, a home, a new pair of shoes, or a television...we want to know that the things we buy are versatile enough to suit our dynamic lifestyles. Not to mention that most of us don’t have the financial freedom to re-up on all of the things we buy every couple of months or year. Selecting products that boast multiple uses has become a mainstay of the purchasing process. It’s also gone into the design thinking of many products. Manufacturers have learned that consumers are less and less interested in possessing one item for one hyper-specialized use. We’re looking for products that can do more and help us to save more.

A great example of a product that allows you to do more, is the traditional Mexican beach blanket. Upon initial inspection, yes, it’s just a beach blanket. However, with some added creativity, you can transform a standard beach blanket into a multitude of useful products. Let’s take a look at 10 Ways To Get More Out Of Your Beach Blanket:

Table Cloth

One of the simplest ways to get a great deal of utility out of a beach blanket is to convert it to a beautiful table cloth. This is an excellent way to get more out of the product when it’s not being used for its originally intended purpose. Not only that, but it’s a great way to dress up any room that could use a splash of color.

Wall Decor

We all have one, two, or a few walls in our homes that could use some decoration. Why not hang your beach blanket up and fill in that blank space. Traditional Mexican beach blankets like those handmade and sold by Fiesta Ziesta, come in a variety of unique designs. There’s sure to be a pattern that matches what you’re looking for in wall decor.

Room Divider

Looking for a little privacy? How about a way to divide two rooms in your home? Why not hang up your beach blanket and create some separation in the home. A beach blanket is large enough to act as a pseudo-wall when you need it to. Find the right pole or secure hooks and hang the blanket up wherever you’re seeking that  perfect amount of subtle seclusion.

Couch Accent Piece

You might already being doing this one and not even know it. Rather than tossing your beach blanket on the couch when you get home, how about positioning it as a stylish accent. Adding your beach blanket can make any drab piece of furniture come to life. Who knows, with the added burst of color, your old boring couch may become the most attractive seat in the house.


Simple, and to the point. If you’re already laying your beach blanket out on the sand why not on the floor in your home. Maybe you need to cover up a bad carpet stain, or you just want to jazz up the look of your office or bedroom. Beach blankets cover a large amount of space, which allows them to substitute as area rugs very easily.


Now this is really cool! Given the type of beach blanket that you possess, you can easily wrap or fold it into a chic scarf. This can be done during any season to accent your outfit. It’s also a great way to add a layer of warmth and comfort during colder months. You can find some useful techniques for folding your blanket into a scarf in the video below:

Dress Up Your Bed

Adding a traditional Mexican beach blanket to your normal bedding can really liven it up. You can neatly fold the blanket and set it at the end of your bed, or drape it over your headboard. Either way it will provide just the right amount of “pop” to bring some flavor to any otherwise muted bedding set up.


If you’re seeking a more permanent way of leveraging your beach blanket inside your home why not use it as a window curtain. The striking patterns on your blanket will provide a degree of artistry to whatever room it’s in. Make sure you’re using a curtain rod that is sturdy enough to hold the beach blanket, as it will be heavier that normal curtains.

SUV or Truck Bed Liner

Take in the sights or lay out and watch the stars while enjoying the comfort provided by your beach blanket within the safety of your vehicle. Whether you’re on a camping trip or a road trip, a beach blanket makes an excellent added layer of comfort for the back of an SUV or the bed of a truck. Don’t forget to snap that perfect photo as well.

Best Friend

At the end of the day your beach blanket is your companion. You can take it anywhere, and it will have your back. It keeps you warm in the cold and bends over backwards to keep you comfortable. It’s your travel buddy, picnic partner, and impromptu decoration. Knowing all of the ways that your beach blanket can serve you is the best method for getting the most out of it.

May 10, 2017

Posted in

How Quality Is Made At Fiesta Ziesta

By Lamin Turay

When quality products come to mind, there are certain brands that tend to stick out. In the realm of clothing it may be Patagonia, Levi Strauss & Co., or Tom Ford. In the realm of shoes it may be Red Wing, Nike, Ferragamo, or Danner. In the realm electronics it may be Apple, Samsung, Bose, or Sony. The point is, that nearly every aspect of our lives are saturated with multiple options for high quality products that are built to stand the test of time. However, where do you go for your high quality beach lifestyle goods? When you need to buy a beach blanket that you know will last, what’s your first thought? A gift shop? A souvenir store?

There is an entire segment of the travel, lifestyle, and comfort product market that is under served and filled with substandard product. Beach blankets that are too thin or don’t provide enough warmth on a breezy night. Mexican ponchos crafted by unskilled laborers that are just looking to catch a few bucks from a tourist. Even accessories like knitted bracelets or dog collars that end up with frayed edges or broken straps the moment you put them into use. These are the symptoms of a lifestyle industry problem that has been perpetuated for decades. When people purchase these types of products they have an expectation that they simply are not built to last. There’s no Levi Strauss & Co. or Danner in the beach lifestyle space. But what if there were?

At Fiesta Ziesta, founder and beach lifestyle aficionado, Alejandro Ramirez has taken a stance on the quality of goods produced by his company. His experience working for companies like Everyday California and Quiksilver have given him a behind-the-scenes understanding have how a successful beach lifestyle brand operates. On top of that, his travels to beach cities all over the United States, Mexico, and even as far out as Australia have given him first hand insight into what people are purchasing and what products are making an impact in those people’s lives. Given that experience, Alejandro set out to create the Patagonia of beach lifestyle brands. A company that produces beach blankets, ponchos, dog collars, bracelets, and accessories with a strict adherence to handmade quality. Fiesta Ziesta has now been in business for two years, and is delivering on its vision. Let’s learn more about how they deliver on the promise of quality.


Beach Blankets

Fiesta Ziesta’s flagship product are its handmade beach blankets. They come in a variety of styles and colors, and incorporate unique features not found in their off-brand counterparts. They are currently constructed using high grade organic cotton, that’s not only durable, but is also sustainably sourced from Oaxaca, Mexico. In the future the blankets will be crafted using durable polyester that offers a lightweight, more affordable option with savings that can be passed on to the consumer. In addition to being made from a solid material, they’re also purpose built. They incorporate a stitched outer pocket that can be used for storage of a cell phone, wallet, or car keys while lounging at the beach. Furthermore, the blankets also have a handy shoulder strap for easy carry once you’ve rolled it up and are ready to move on to your next adventure. The design options for the blankets are numerous, and were inspired by traditional Mexican patterns. Fiesta Ziesta works closely with its talented artisans who handcraft the blankets on large looms using their hand and feet. They work tirelessly to provide a product that can be relied on.



It always seems to be the case that we have one sweater or hoodie in our wardrobe that we can’t seem to do without. It’s warm, it’s comfortable, and you can wear it during any season. Cold winter days or breezy summer nights, you know that item is going to be there for you. That’s the exact design thinking that has gone into the development of the Fiesta Ziesta Poncho. It’s a lightweight, warm, and comfortable hoodie that also incorporates breathable recycled fibers in order to keep you nice and cool when necessary. Not only that, but it’s got a fleece liner for added comfort. All of this comes in a handcrafted package created by specialized partner artisans that have passed down the tradition of producing durably constructed goods for generations. The recycled fibers (10% cotton, 40% acrylic, and 50% polyester) are mixed into threads via specialized machinery, and then woven by hand into dependable hoodies. They’re versatile enough for chill bonfire nights at the beach or even spring riding on the mountain.


Dog Collars

Anyone who owns a furry friend knows that you want the best for your dependable buddy. Whether it be food, exercise, or simple quality of life standards, it’s all important. That also extends to the accessories you buy. Millions of dollars are wasted every year on cheap and poorly made products that deteriorate the moment you pass them on to your dog. When it comes to Fiesta Ziesta dog collars, that’s just not the case. The company has paid close attention to how individuals interact with their dogs, and the types of products that work or don’t. Given that research, they’ve developed a collar that is hand-knitted using the same threads and fabric that are used to produce durable belts and headbands. Materials are sourced from specialized areas in Chiapas, Mexico and knitted with care by skilled artisans. Not only that, but they also incorporate traditional Mexican designs and patterns that help them stand out in a crowd. These products are built with tradition in mind, and offer value that can only stem from generations of experience.


The next time you’re looking for a brand that offers quality beach lifestyle goods, look no further than Fiesta Ziesta. By following in the footsteps of other brands like Levi, Red Wing, Apple and Danner they are setting the bar much higher for the products that they offer. Years form now the brand’s name will be synonymous with quality and attention to detail. This is all due to the strength of the bond between the company's founder and his partner artisans, as well as their commitment to pass on reliable products to their consumers. Learn more about Fiesta Ziesta by reading the company blog or check out each of the products highlighted in this article by visiting their online store.

April 06, 2017

Posted in

More Than Just Beach Blankets

Alejandro Ramirez, Founder, Fiesta Ziesta

Company Profile - Fiesta Ziesta

By Lamin Turay

After interviewing Alejandro Ramirez (the Founder of Fiesta Ziesta) about his personal journey and perspective as an entrepreneur, I felt it only right to dig a bit deeper and unpack the details of his company itself. What I found while executing this company profile interview is a layered company with a strong focus on corporate social responsibility as well as the advancement of its artisan and manufacturing partners. Alejandro has built not only a quality product company, but also a platform for the growth of makers from all over the world. Through the company's mission many will be able to flourish within the Fiesta Ziesta family. Alejandro and I were able to discuss the overall structure and direction of his company. Here's how our conversation went...

What is the mission and/or vision of Fiesta Ziesta?

The mission is to grow the company while supporting our artisans, those who handcraft that products we sell. We’re working to provide as many handcrafted products as possible to our customers, while also contributing ten percent of all net profits to paying for, developing, and providing education opportunities for our artisans. We’ll be creating scholarships and support systems that enable our artisans to grow in their careers and, hopefully, provide similar opportunities for others in the future. A lot of these guys have been working in this particular trade for many generations. They may not have any other skills aside from creating these specific products. We believe in offering them the chance to go to school and learn more about fabrics, techniques, and equipment. It’s a chance for them to gain an understanding of contemporary product development.

As the company grows are you seeking more artisans to work with? Where do you look for new talent?

We’re open to working with artisans from across the globe. We want to help them from the ground up. Things like the provision of more and better looms are something we’re already working on. If we’re talking current day specifics, we are supporting and working with primarily Mexican artisans. That being my own cultural background, I feel it’s a great way to give back. It’s become a business-driving goal for us. 

What is uniquely valuable about the products that Fiesta Ziesta offers?

Let’s talk about the beach blankets first. Those are our flagship products. They're a multi-functional product that you can use in many different scenarios. You can roll them up into a bag form, they have a shoulder strap for easy carrying, and there’s a pocket built in where you can store your phone or car keys. The blankets are great for picnics, you can also use them at a music festival, some of our customers even use them as a table cloth or runner. I’ve even received messages about our customers using them as decoration on their couch or walls. They’re very versatile.

We also have the Mexican hoodies and our dog collars. Those are made different, we have great designs and better quality than any counterpart you’d find on the market. Our hoodies are constructed using recycled fibers; a combination of cotton, polyester, and spandex. They represent a sustainable product. They’re also super soft and have a fleece lining. Usually Mexican hoodies are made of wool. That makes them heavy and itchy. Ours are much more versatile, they’re more than a souvenir, they’re something you want to wear. The dog collars are unique in their own way too. They’re a combination of high quality leather and knitted fabric. We offer them in a variety of vibrant colors that reflect the beach and outdoor lifestyle.

Alejandro's partner artisans are creating some wonderfully crafted goods.

Where are your product materials sourced from?

Everything is sourced from Mexico. A lot of materials come from a town near Mexico City. The beach blankets come from a little town in Oaxaca, while the dog collars are produced in a small town in South Mexico.

How does Fiesta Ziesta select the artisans that it works with to create the company’s products?

Trade shows have been very helpful. We met two of our artisans at a trade show in Mexico. Myself and my mom actually flew to one of the artisans home towns. We had lunch with the family, and made a really great connection. We are partners and good friends. They showed us their house and the other artisans that they are connected with. We got to see exactly where the product would be produced. We like to interact with our team and make sure we have happy workers. It was a very intelligent setup. They’re modernized, they have cell phones, internet, and are computer savvy. Sometimes technology can be a real challenge working with native artisans. A lot of them are very traditional and want nothing to do with modern tech.

​​One of the hardest parts of running this business has been finding quality artisans that are also understanding when it comes to modern business practices. It’s also a matter of trust. We want to work with artisans that have a desire to be a partner, and see this enterprise grow. Right now we’re working with a rotating roster of about fifteen artisans, and as I mentioned previously, the goal is to grow enough to produce enough demand for them to be full-time Fiesta Ziesta creators. We want to support them 100% through this company.

"We like to interact with our team, and make sure we have happy workers."

-Alejandro Ramirez, Founder, Fiesta Ziesta

How would you describe the company culture at Fiesta Ziesta?

We’re a lifestyle brand. On the surface it’s about enjoying life whether you're indoors or outdoors, and having versatile products that you can take with you on any adventure. Internally we’re about supporting our team, and designing products that break the mold. We want to change people’s expectations around the Mexican beach blanket and Mexican hoodie. Even the dog collars are the result of challenging the status quo. Our products are multi-function and should be used in a lot of different scenarios. We want to make sure that Fiesta Ziesta looks, and is viewed as different. In these days people have a bad impression about Mexican products (cheap and bad quality) and we want to show the world the opposite. It’s not your classic or typical Mexican product company. Our designs come from the result of a lot of computer and traditional research and development, as well as field testing by our team, friends, and customers. The commitment to being different while focusing on quality for the end-user is what makes us unique in this space.

How do you decide what products will be offered to that end-user?

It’s definitely been a learning process since we’ve been in business. Some products have worked, and some have not. The beach blankets, dog collars, and hoodies have proven themselves and are our go-to offerings at this point in time. We used to offer hammocks, but they proved to be more of a challenge to sell. We like to keep our ear to the ground, and listen to what the customers are saying. We read reviews, comments, and social messages and even get ideas from our following.

The process for developing new products from start to finish is pretty complex. Typically the type of artisan that we work with will specialize in creating one very specific product. It’s one of the reasons we’re able to trust the quality of our goods. However, it also presents a challenge because we have to find multiple artisans to craft the entire line of our offerings. Since everything is handmade, sometimes we may not be able to offer a product that’s sold out or in high demand. It’s a supply and demand game that we have to constantly try to stay ahead of.

We go to the trade shows in Mexico and other locations to meet with, and get to know our artisans in order to vet them for partnership. We want to know that we’re creating products with individuals who care about the environment. Who do things like use recycled fibers, or sustainable methods in their craft. They also have to deliver on time. It’s a standard that we feel makes our brand more responsible.

What is the Fiesta Ziesta product experience?

​Our customers should expect high quality product all the time. They should also feel good that they are supporting a community of makers who produce goods with their hands. Finally, they are getting versatile, multi-function goods that offer a wide array of utility. Our hoodies & ponchos for instance, are perfect for fair weather snowboarding in the mountains. They look super unique up there among the bright colored snow gear. We also offer product for the beach when you’re hanging out around the bonfire. It’s an all-season company. We’re trying to communicate that through our messaging on social media. We have pictures and videos of people enjoying the product indoors and outdoors. It’s a useful way of conveying our brand identity.

Many of the artisans that partner with Fiesta Ziesta

How does Fiesta Ziesta give back?

Creating consistent jobs for our artisans has been a big part of us giving back to the culture and community from which our products have been conceived. Again, after we’ve reached a point of considerable growth we’ll be providing ten percent of the company’s net profit to the education programs for those artisans as well. Aside from that, we’re creating friends! Friendship and connection is a huge deal in this business. You need to have a great relationship with your suppliers and also your customers. It’s part of the ecosystem of quality that we wish to exude.

We also pay close attention to the pulse of the customer voice. We check out all of the reviews across many different websites and try to learn from them. We listen to what the customers think about the products whether it be the construction, the design, the features, or the prices. In the future we’ll be offering a loyalty program as a way of showing our appreciation. Right now we offer seasonal discounts as well as discounts to students, or people who have already purchased our products.

Why does the world need a company like Fiesta Ziesta?

The world needs a lot of companies like Fiesta Ziesta, not just one. Things are rapidly changing, and there are a lot of topical issues related to the environment that make people more choosy about where they spend their hard-earned money. People, especially in California, are much more concerned with things like recycling, not wasting water, using their car less and less, eating organic foods, and buying products that they know are supporting socially responsible practices. That’s something that we support now, and will continue support moving forward.

Who are some companies or individuals that you would like to partner with to grow this business?

Right now we have a strong focus in San Diego, California. I recently met the owner of a company called Sun Bum, a sunscreen company. We discussed partnering with them to produce a line of beach blankets that may be co-branded. We’re also very interested in selling our products in hotels and resorts in the local San Diego community. We’re very much looking forward to partnering with resorts large or small to do private label r collaborative product sales. Finally, we’d love to continue down the music festival route. We’ve been to great music festivals like Kaboo, and would love to have a presence at a festival like Coachella or Stagecoach. That would be a great opportunity for partnership, and perhaps create product with their logo that they can then distribute to their audience. Action sports is another realm we’re looking into with a keen eye.

Where will this company be five years from now?

We’ll extend our online sales globally. We’ve already had some international sales, but we’d really like to expand that portion of the business. We have some touch in Canada and Europe, but it would be great to distribute to South America and Asia as well. That’s where we want to be from an online perspective. After that we will place a strong focus on wholesale. We want to sell our products into some large accounts. That might be boutiques, surf shops, or even hotels and resorts. Eventually we’ll want to open up our own retail shops. Having gained experience in the online and wholesale space should help us when we open the doors to our own brick & mortar locations

We look forward to the day that Alejandro cuts the ribbon on his first Fiesta Ziesta physical retail location. Learn more about this company on their website or follow them on social media for timely updates and fresh content. Let us know what you think about how Alejandro runs Fiesta Ziesta, the company's mission, and what the future holds in the comments below.

March 22, 2017

Posted in blogs

Building A Handmade Brand With A Purpose

Alejandro Ramirez, Founder, Fiesta Ziesta
Entrepreneur Profile - Alejandro Ramirez - Founder, Fiesta Ziesta

By Lamin Turay

The dictionary defines the word handmade as, "Made by hand not by machine, and typically therefore of superior quality." This is not only one of the unique aspects of Alejandro Ramirez's company's products, but also of himself as an entrepreneur. Alejandro's life journey has made him into the entrepreneur who he is today. From learning the ins and outs of the lifestyle product industry at large corporations, to spending time studying international business in foreign countries, he has tread a positive path toward creating something of his own. Now, as the Founder of Fiesta Ziesta, a lifestyle goods company, he continues to follow that path and drive his company toward an admirable purpose for all those involved.  I recently spoke with Alejandro about how his journey began and what sets his company apart from all the other lifestyle brands out there. Here's what he had to say...

What does your company Fiesta Ziesta do, and what problem do you solve?

We manufacture handmade beach blankets, ponchos, and dog collars. All of our products are individually crafted by local artisans in Mexico. The problem that we solve for our customers is providing quality goods for the beach and outdoor lifestyle market. That lifestyle in particular, is ripe for disruption. We wish to inject commodities and accessories that possess really well crafted design, and that are sourced from skilled craftsman. That's the motivation behind the beach blankets, ponchos, and dog collars we provide.

Our artisans are located in various locations across Mexico. Some of them are from Oaxaca, some are from Chiapas, and others are located in multiple areas of South Mexico. Each of them have specific skills. Some will manufacture the beach blankets, while others create our ponchos and dog collars.

What is unique about your approach to business that has made you a successful entrepreneur?

I originally came up with the idea for Fiesta Ziesta while thinking about the products that I was constantly using when I traveled in Mexico and around the world. They were something very natural that I would consistently have with me. When I used to go surfing I’d carry a beach blanket, and maybe a hammock as well. I’d also have a collar for my dog. At night I’d always whip out my Mexican poncho to keep me warm while near the ocean breeze. I thought about developing a brand that provided the same lifestyle I had grown accustomed to, while offering purpose-built products. I wanted to make sure the products were being created by skilled artisans, from sustainably sourced materials, and that they were of the highest level of quality.

In school I studied International business, and worked for many years with different brands at their retail locations. In the early days of my professional career I worked for electronics companies like IBM and Siemens, where I gained a lot of experience in planning, buying, production, and sourcing. I also worked for Quiksilver, and for a friend of mine’s company called Everyday California. I was highly valued there due to being bilingual. That was great experience, and also drove me to want to start my own business.

After gaining that experience how did you get your initial start with entrepreneurship?

When I was younger I always wanted to work for a big corporation in order to gain experience, learn business curriculum, and use that as a solid reference. However, in my late twenties I felt like it was time to get back into school and gain another degree so that I could leverage that knowledge and use it in starting something of my own. It’s been two years since I began, and i still feel like I’m learning everyday.

Before I started my own brand I had moved to San Diego to support my friend in building his company, Everyday California. Working for another company, making good money, and being in that corporate environment is starkly different than entrepreneurship. I’m currently doing most everything on my own with the help of a very small team now. You learn a lot, you sacrifice a lot, and you work even harder when it’s your own. I think it’s something that will pay off, but I have to remain patient.

Describe why you decided to create this type of company and not something else?

I always wanted to live close to the ocean, and I’ve always used these types of products when I venture out to the beach or just going on outdoor adventures. So it’s kind of always been in my mind that I should create a brand, and live the dream! (laughs). That’s what I’m attempting to do. I love the products. They’re something that have been in my family and my background. They’re something very natural that I use everyday.

I decided that I should create my own brand and produces the same products that I use in my personal experiences. The goal is to make products that are better than what’s currently available in the market.

Another factor was the fact that I studied International Business while in an undergraduate program in Mexico, and that Mexico and The United States have a free trade agreement. I also learned a lot more while pursuing my master’s degree at a university in Sydney, Australia. The information I absorbed from those activities are things that crossed my mind when developing the idea for the company, and that motivated me to get started.
Fiesta Ziesta offers a variety of purpose-built handmade goods
Has travel affected the way you go about your business?

Yes! I think that through traveling and working with people in other countries or from other cultures you learn a whole lot. Creating a brand that encompasses elements of my own culture and nature has been made a lot easier knowing that I’ve experienced various differing cultures across the globe. It’s something inspired by my experiences traveling, the interesting individuals that I’ve come across, and products that I’ve enjoyed using.

Traveling and being exposed to different beach scenes in the United States, Mexico, and Australia I’ve seen a lot of beach and outdoor lifestyle products. One of the things I noticed upon returning home was a market opportunity to create a brand that brings all of these products together under a quality banner. I saw a lot of beach blankets with no brand, or beach blankets from Mexico that were cheaply made with poor materials. There needed to be a brand that people could rely on for well-made goods. So I came up with that brand.

How has pursuing your entrepreneurial journey changed your life?

It’s changed a whole lot! I fell at the beginning when I was getting my start. It felt like I was pushing the “reset” button on my life. A lot of sacrifices were made. Especially when it came to budget. You learn a lot. I’ve met, and I’m still meeting a lot of people. It’s all part of the process. You absolutely have to work hard, and be busy. I’ll add that you should work smart, and be patient as well. Those things will keep you in the game. I know that all of the hard work will pay off. It’s been two year so far. We’re getting better and better everyday. Keeping yourself motivated I think is one of the biggest challenges all entrepreneurs face. You are your own boss and must be positive and motivate yourself every single matter what! 

What initial challenges did you face in going from a safe and secure corporate job into starting your own company?

Capitol was an issue at first. I used my savings and had to acquire a family loan as well. You’re usually limited when you first start out. Before, when I was working for other people, I had a steady and consistent income. I knew how much I could spend and on what. Now it’s much more defined and budget-based. That’s one of the more explicit challenges up front. It’s one of the reasons that I’m developing a Kickstarter campaign for my products.

All that said, I believe it’s (Fiesta Ziesta) going to be a successful business, and the Kickstarter campaign will be a successful project. Once it all starts to pay back in beneficial ways it will all be worth the effort. It will be even better than the safe route of being an employee.

When I worked for other corporations like IBM Computers and Siemens Electronics I didn't feel like the scenario I was meant to be in. I saw how they’d fire some of their older employees, people in their 50’s or 60’s, to make room for younger, less-expensive workers. I thought to myself, “I don’t want to be like these guys.” That also pushed me to start my own business, and to offer opportunities to a diverse workforce.

What’s something unique about you as an entrepreneur that you wish more people knew?

That’s an interesting question. I think it’s a combination of my cultural background, the companies where I’ve worked, and the way I go about accomplishing tasks. I’m pretty organized and a hard worker. When it’s time to work I work, and when it’s time to party and be with friends I know how to manage that balance. I know how to manage my time and budgets effectively as well. That's a crucial component of running your own business. 

My skills, background, experience, travels, being bilingual, and my attention to detail all help to create my superpower. I’m very involved in all facets of my business. I work close with our artisans and explain how we can make products better. I sit down with them and map out designs. That’s something which is very fulfilling as the business owner. Getting involved and working with everyone in the company is a must for me. I know that’s not so common. Some people like to be more hands-off and delegate, but that’s just not me. I need to be incorporated in all of the challenges and business channels at Fiesta Ziesta.

How have you overcome adversity in being an entrepreneur?

I’m not afraid to raise my hand and ask for help. I also ask for advice and feedback from friends who have their own business. I go to meetups as well. Within all of these methods is the ability to listen to other people and learn about their experiences as well as their failures. I am able to absorb that information and use it help grow my own company. I don’t like to be quiet when things are not working. I like to share what’s going on, learn from the current state of things, and move forward.
Taking a part in every part of his business drives Alejandro toward success.
What’s some of the best advice you have received about entrepreneurship?

Be patient, work hard and smart, talk to others and learn from them, read a lot, and watch a lot of videos. Always be learning. Something that I see as the most important thing is to believe in yourself and in your dream. If you don’t believe in yourself you’re screwed. You have to have a stubbornness that drives you to accomplish what you’ve set out to do. Those are some things that I’ve come to understand, and I’m always trying to keep them in mind. I meditate everyday, and remain strong.

You also have to motivate yourself as the leader of your business. You have to be the one who is showing strength to your employees and partners. You also need to maintain a positive outlook in order to make it all happen. Even when it seems like it’s not going be the greatest of days, you still want to exude positivity. It takes time to learn all of these things as well. I’ve been told many times that it takes a lot of time to develop your entrepreneurial skills, and it’s true. You need to be patient and enjoy the journey. That’s what I try to do. Take it day-by-day and step-by-step.

How do you maintain your industry knowledge and self-educate?

I like to go to meetups. I like to go to trade shows. Sometimes I’ll meet with people who work in the companies that I used to work in, and I’ll listen to what they have to say about what’s going on at these large corporations. I like to know what’s going on at the large department stores as well. What are they selling, who are they partnering with and why.

Reading is also very important. I like to read the newspaper or relevant articles on the internet. I always want to know what’s going on in the industry. What are my competitors doing to get ahead? I need to know these things to have a pulse on my space.

What does the future hold for you as an entrepreneur? Where are you focusing your energy moving forward?

Right now most of my passion and energy is focused on the project that is Fiesta Ziesta. I want to make it happen! To help it grow and bring more people on board. Hiring more artisans and generating enough demand for my artisans to maintain full-time work for this company. We’ll continue to create products that are handmade and support the artisans that we source from. Eventually we’ll be donating ten percent of our net profits toward education opportunities for the artisans that we partner with. They help us develop our brand and our products, so we should be able to help them grow and prosper outside of just pay for their labor. It’s a worthy cause that I choose to champion.

The world is changing. More people are thinking about corporate social responsibility. Things like global warming, sustainable materials and jobs, and fair labor practices are all prominent issues. I want my company to represent a brilliant example of how things should be done.

What’s the best advice you can offer to someone who wants to build a brand like Fiesta Ziesta?

First you need to gain some experience. Work for a couple or a few companies in your industry of choice. Learn the ins and outs of how these larger companies operate. Once you have a base understanding of business, do not hesitate to chase your dream. You have to try it at least. It doesn’t matter if you’re successful or not. You’re going to learn, you're going to get experience, you’re going to get some great contacts. You HAVE to try! Otherwise you’re going to grow old and be filled with regret, thinking about what could have been if you had tried. If you try and it doesn’t work out at least you can say that you learned how not to do it. Believe, try, and work as much as you can.

Where can we find and follow you?


I'd would like to thank Alejandro for sharing his story of entrepreneurship with us. It's refreshing to hear from a purpose-driven founder with a meaningful cause that will affect both his business partners and customer following in a positive way. Do you have any questions or feedback for Alejandro? Feel free to sound off in the comments below!
July 03, 2015

Posted in Fiesta Ziesta news

Fiesta Ziesta foundation

Fiesta Ziesta was founded by Alejandro Ramírez in May 2015. Alejandro has been involved in the Fashion & Apparel industry for many years. As a result, he decided to take his own journey and founded Fiesta Ziesta. 

He loves action water sports and gets inspired by been at the beach! Since he´s a little kid he used to go with his friends surfing to secret surf spots and they used to sleep in their hammocks and cover themselves with beach blankets. Awesome sunsets, road trips, friends and family 

Originally he was born in Guadalajara city, México. By traveling, understanding both cultures and languages (English and Spanish) he had the idea and vision of creating an awesome brand for these products. 

His philosophy is to sale products that are made with love by artisans. By selling this products we are supporting to increase artisans quality of life, earn a fair income and creating a more sustainable livelihood for them.